Welcome to the 2025 SONIC & Coca-Cola C.R.E.W. Challenge!
Get ready to suit up and bring the heat—because this season, we’re kicking off the C.R.E.W. Challenge like it’s Friday Night Football at SONIC! We’re back for another action-packed year of celebrating and rewarding the MVPs of the drive-in game—you and your crew.
Starting in July, it’s game time! Every order, every smile, every moment you create for guests is a winning play. We're celebrating your drive-ins as the champions they are and making sure your fans (aka guests!) keep coming back for more.
You’re already on the roster—now log in, hit the Resources page, and get ready to score big. The lights are on, the field is yours... let the C.R.E.W. Challenge begin!
